Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet.
Regardless of what your company sells, digital marketing can work effectively for any industry.
With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.
Digital Marketing – Benefits
1. Strategize with the valuable data and analytic
In the age of information, marketers can analyze traffic information to plan their marketing strategies. With this, you can get greater insight to customer preference and influence their buying patterns.
2. Content performance and lead generation
Every business should have the right content for meeting specific commercial goals. To be successful at lead generation on social media, consider using informative and interesting content for advertising purposes.
3. Improved conversion rates
Digital marketing paves the way with your better interaction with your targeted audience. The key here is to take prompt actions – utilize the generated leads and increase your coversion rates with ease.
4. Cost effective than traditional marketing
It takes a lot to promote your brand through traditional mass media. By saving your money in promotional activities, you can avail the advantages of digital marketing to a substantial extend.
5. Higher Revenues
With higher conversion rates and less promotional cost, companies can increase their revenue.
6. Higher ROI from your campaigns
Digital marketing can help businesses generate better Cost-Per-Click. With tactical use of CPC business owners can gain a better return on investment.
7. Compete with large corporations
Digital marketing can enable you to compete head to head with large corporations.
8. Earn people’s trust and built brand reputation
Its important to align brand objectives with consumer interest. Digital marketing can help you build the trust factor into your customers in a convincing way.
SEO stands for search engine optimization, which is the technique used for optimizing your website to get organic, or unpaid, traffic from the search engine results page. In other words, SEO contains making frequent changes to your website design and build content which makes your website more unique.
Search Engine Optimization has a big role in improving the impact in your website ranking, Search engines have to deliver the best results for their users, which means delivering results on the search engine pages are not only high quality but also relevant to what the searcher is looking for.
When a user does a query in the search engine, it will scan, or crawl, different websites to conclude what the site is about. This leads them to submit more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will analyze the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations lead to help make sure that their site ranks high in the search engines for relevant keywords and phrases. In order to get your content in front of the right people, you want to try to optimize your blog post so that it will show up as a top result for anyone who searches for the phrase.
Now we can see what is SEO and how it works, let’s take a moment to look at some factors that can impact your search engine optimization ranking. Google will never disclose the exact algorithm they use to rank sites. Although we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we can see here;
Content Marketing
We have to look at some contents before go to on and off-page SEO. Content helps in both attracting the search engines and your organization to make connections with site visitors.
A high quality, relevant content pieces that you have on your website, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make an order.
The secret of creating content that is optimized for both the search engines and your site visitors is to create a variety of content pieces that are well-written and on topics that are most relevant to visitors. Here are some contents that you can focus to help to improve your content quality and thus your search engine rankings.
Blog posts and articles
Social media content
E-books and whitepapers
How-To Guides and Tutorials
Videos and audio recordings
Infographics or other visual content
What is SEO keywords and phrases? – Ex: “Digital Marketing company in Kochi”
Another main thing to consider when building content for your site is SEO keywords and phrases. These are relevant words and phrases that a user might type in search engines when looking for answers to their queries or relevant products and services. When you create contents for these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.
Yet another factor that can affect your content, and thus your search engine ranking, is the freshness of your content. Freshness basically refers to how often your company posts new content to your website. However, creating new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them and make them more effective, or adding new information and present statistics.
Though creating content takes time and resources, it will make the result in the end. Search engines love great content and consumers need quality content to better understand the value of service your organization provides. Begin by creating blogs and work to build a following on social media. Once you have a group of fans and followers, your firm can work to create many types of media to attract and create new leads.
On-Page SEO
The on-page SEO factors are those components that happen on your website. These are the things that you have full control over, meaning that you can work to improve these elements over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML coding.
Here are some on-page SEO factors that can help you to grow your search ranking:
Title Tag – The title tag on each page shows the search engines what your page is about. This should be less than 70 characters, including both the keyword your content concentrates on and your business name. Ex: Wahy Lab Solutions – Top Website Development Company in Ernakulam
Meta Description – The meta description on your website tells search engines a little more about what each page is about. This is also used by your visitors to better understand what the page is about and if it’s important. This should include your keyword and also provide enough details to tell the reader what the content tells.
Sub-headings – Subheadings not only make content easier to read for visitors, but it also improves SEO. you can use H1, H2, and H3 tags to help search engines to make better understand what your content is about.
Internal Links – Building internal links, or hyperlinks to other content on your website can help search engines know more about your site. For Ex: http://wahylab.com/site/services.php
Image Name and ALT Tags – If you are using images on your site or within your blog content, you will also want to add your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users make an image search for a certain keyword or phrase.
When strategically placing your SEO keywords and phrases, for example like “Digital marketing company in Kochi” on your web pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.
In addition, you want to make sure that each section of the content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to throw too many keywords at once may negatively impact your search engine optimization as it often makes for unfocused and thin content.
While site content performs a vital role in your search engine rankings, it’s also important to consider your site architecture. You need to use a website design that makes it easy for search engines to scan or crawl your web pages and content. Building internal links between your pages and creating a site map can help improve your site’s crawlability and give your search engines a better understanding of your content.
Yet another concern when it comes to your website’s architecture is whether or not your website is mobile-friendly. Many users are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate to your website from their mobile device. This not only impacts the user experience, but it can also affect your SEO.
Off-Page SEO
Add on to the on-page SEO elements that your firm has control over, there are also off-page SEO factors that can impact your ranking. Although you do not have direct control over these off-page factors, there are many ways that you can improve your chances of having these factors work out in your favor.
Here are a few of the different off-page SEO factors that can impact your search engine rankings:
Trust – Trust is an important factor in a site’s Google ranking. This is how Google determines whether you have an authorized site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that having great authority.
Links – The most popular way to build off-page SEO is through backlinks. You should be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take time to build relationships with influencers and fans who create quality content and will link back to your site in their own site’s content.
Social – Another important off-page SEO factor is social signs, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others through social media.
Information technology can be an successful way to make your business more productive and profitable.
Whether it’s integrating your operations, intensifying your marketing abilities, better managing receivables or improving supply chain management, the suitable technology can dramatically improve how you run your business.
While technology often requires an investment, the long-term advantages usually far outweigh the initial costs.
Here are several commonly used software to boost a business’s bottom line. We are one of the top software companies in Kochi, which provide complete business solution soft wares.
Accounting software
Accounting software can help you keep track of all your transactions, billing and general ledger.
For most businesses, basic business accounting software will probably meet your needs. If you do business in more than one nation, or if you want your accounting software integrate with functions other than accounting, then you might require more complex, higher-end systems. We develop all types of software according to client’s requirement.
Supply Chain Management / Inventory Management
Supply chain or inventory management software helps you automate your operations and track information about orders and deliveries. This helps you foresee supply and demand more accurately and ensure that your inventory can cover client orders.
Other benefits include reducing mistakes by automating transactions, speeding up deliveries to customers, reducing warehouse space requirements through better inventory control and decreasing administrative costs by bringing automated systems.
Advanced systems can integrate with your accounting and invoicing systems so that all your software use the same set of data. Wahy Lab Solutions, is a software development company in Kochi, which provide all inventory management software.
Benefits include an improved ability to foresee client’s needs based on historic trends, targeted marketing that reaches specific audiences and increased sales through better client relationships.
Human Resources Management
HR software can help you manage your personnel records, automate your payroll and benefits and help you schedule your employees. These applications can also help with enrolling and retention strategies as well as with employee development.
Enterprise Resource Planning (ERP) Software
Enterprise resource planning (ERP) system is a suite of integrated applications that allow companies to automate, manage and inspect many of its business processes.
Company activities that are typically covered by such a software include:
Accounting Sales/Marketing/Client management Purchasing Production Costing Inventory control Human Resources
Before you purchase an ERP software, it’s important that you create a detailed list of your requirements and purchase for the right system for your needs. You can get our help to guide your system selection process at Wahy Lab Solutions.
Enterprise social networks and collaboration platforms
Enterprise social network platforms and engagement platforms help employees engage with one another, collaborate and exchange information. This allows them to be more productive and innovative.
However, for these systems to be used and productive, company leadership need to take the lead in showing their value.
In this advanced era, people and organizations are on the internet for information. And if you’re in the business globe, information is critical. You should have a website for your customers. It needs to contain all the major information about what you can do for them. Below are a few advantages and benefits of having a website for your business.
1. Inexpensive
Have you ever advertised your business through various forms such as newspaper, radio, television or by other means? It’s highly expensive! Investing in advertising is a necessity, but it takes a lot of money. Having a website will make promoting your company inexpensive. We make affordable and advanced websites according to client’s requirement.
2. Advertisement
A website is more convenient when it comes to advertising and marketing. There are many ways to advertise your goods or services through the internet. One example is Facebook ads, an advertising option offered through Facebook. Another one is called Search Engine Optimization [SEO]. This is a great advantage for your business. Having a good SEO service provider can boost the ranking of your website and increase traffic which quickly results in increased sales and higher profit. You can get the best SEO company in Kochi by contacting us. We are one of the leading providers of digital marketing services in Kochi.
3.Customer satisfaction
Having a website will be more convenient for your customers and employees. Will make it easy for your customers to purchase from you! Most will be more likely to visit your website, rather than driving a car to your location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find easily what they’re looking for on your website.
4. More Customers
Most businesses have local publicity, but what about the potential customers outside the city? A website can help you create more customers not just outside your city, but worldwide. The internet offers global customers. With the help of a website, your business will be visible all around the world. We are one among the Top website developing company in Ernakulam district, Kerala, India.
5. Accessibility
Have you ever experienced having to turn down customers because it’s closing time? Well, the doors of your website is always open. A website can be visited at any time. People will browse your site instead of visiting your shop because it is more accessible. You should make sure to post ample information about your products and services.
6. Blogs
Smart business owners create a blog page for their company website. Having a blog to post fresh content will keep your website attractive, updated and fresh. For example visit : Blogs
7. Links
Links are very important to make marketing viral. If you have many websites linking to you, its like spreading the word about your company all around the online world. If you have a good website with good content related to information, products or services, people are more possible to link your website to theirs. This means they recognize your website as worthy.Social Media Marketing is one the best method to spread your link others.
8. Building Relationship
A website can build more solid relationships with your customers. You can send messages directly to your customers through email. Also, your customers can inspect the products online and can also leave feedback for you and your business. It’s good to always send your customer a message. This is vital for building a good relationship with them. You can also provide them more information about your business through messages or emails. We help you in creating excellent websites with an ample reputation of one of the top web development company in Ernakulam.
9. Increasing Sales
If you are a business person, more visitors to your website leads to more potential sales. That’s how your website is going to help you. You can drive more people to your site by consistently updating and increasing the contents of your site. The more informative your site is, the greater the possibility of increasing your traffic which ultimately leads to potential sales. Your websites can optimized with certain keywords like ” Website development company in Ernakulam“or “Web development company in Ernakulam“, which shows your websites when searched in a web browser.
10. Reliability
A website gives you the opportunity to show your reliability. You have to tell your buyers why you deserve their trust through your website. This can earn positive feedback for your service and goods.
Do you know anything about cloud computing ? Lets discuss about Cloud Computing.
We can define Cloud Computing as ; It is the transmission of different services through the internet. They include tools and applications like data storage, servers, databases, networking, and software.
Cloud computing makes a great deviation from traditional businesses think about IT resources. There are some reasons for why organizations changing to cloud computing because of its advantages. Some of them are;
Security
Speed
Productivity
Cost
Global Scale
Also there are some different types of cloud computing ;
Public cloud
Public clouds are owned and operated by a third-party cloud service providers, which deliver their computing resources like servers and storage over the Internet. With a public cloud, all hardware, software, and other supporting infrastructure is owned and managed by the cloud provider. You access these services and manage your account using a web browser.
Private cloud
A private cloud refers to cloud computing resources used exclusively by a single business or organization. A private cloud can be physically located on the company’s on-site data center. A private cloud is one in which the services and infrastructure are maintained on a private network.
Hybrid cloud
Hybrid clouds combine public and private clouds, bound together by technology that allows data and applications to be shared between them. By allowing data and applications to move between private and public clouds, a hybrid cloud gives your business greater flexibility, more deployment options, and helps optimize your existing infrastructure, security, and compliance.
The World of Business Cloud Computing
Most of Businesses uses cloud computing in different ways. Some users maintain all apps and data on the cloud, while others use a hybrid model, keeping certain apps and data on private servers and others on the cloud.
When it comes to providing services, the big players in the corporate computing sphere include:
Google Cloud
Amazon Web Services (AWS)
Microsoft Azure
IBM Cloud
Aliyun
Security Risks of Cloud computing
There are also a disadvantage side for every function. This also may affect us in negative way, Security has always been a big concern with the cloud especially when it comes to sensitive medical records and financial information. While regulations force cloud computing services to shore up their security and compliance measures, it remains an ongoing issue. Encryption protects vital information, but if that encryption key is lost, the data disappears. Some online threats include;
A strong, clean website is a mark of professionalism. In addition to the site, creating profiles on social media can help to attract new clients as well.
A website also increases the chances you’ll be found on search engines. So use SEO practices to enhance your Google presence. We are one of the top web development company in Ernakulam, Kerala, India.
Social media is an effective way to build stronger communications with your customers.This helps build trust and position between you and customer.
3. Use a Smartphone or Tablet to Stay Connected
If you’re in a business where clients require to reach you easily, having a smartphone or tablet is a wise investment so people can reach you no matter where you go.
If you’re providing bills to clients or follow expenses, an effective systems is essential. Online programs are accessible and affordable. Most interfaces are easy and accessible from any computer or mobile device.Use of a Project Management or Calendar System
5. Use of a Project Management or Calendar System
When you’re regularly managing appointments and files for clients, keeping everything you need organized and centralized is crucial. A calendar, such as the one that comes with Outlook or Google Apps for Business, or a project system like BaseCamp is a good way to organize things. Every team member can access their schedules, client documents, and share updates.
Regularly publishing a newsletter through email is one of the best ways to connect with and build your audience.Select topic on which the audience are interested to learn about without much hardships
Your business will be having important records or files, make sure that your computers are running backup software. In a case of any system crash, making a hard copy or storing in a cloud storage can be done.
Here are five ways your business can benefit from IT automation.
1: Improved Organization
Automation tools distribute information smoothly. For instance, when you automatically create a quote for a project and can invoice it from the same system, all of the information regarding the project is in the same place. You don’t need to go looking for it across many systems.
Automation ensures that the information is automatically transferred where you need it, keeping your information current, and preventing your team from spending a lot of time looking for it.
2: Reduced Time Spent on Redundant Tasks
One of the biggest advantages to IT automation is the amount of time your team will save on manual, repeatable tasks. Leveraging automation helps your group reduce the time spent on creating tickets and configuring applications, which adds up over time. Based on estimates, it takes 5 to 7 minutes for techs to open up new tickets due to manual steps like assigning organizaions and contact information, finding and adding configurations, and more.
With the help of automatic ticket routing, you can reduce the time spent on tickets to just 30 seconds. For a tech that works on 20 tickets a day, that results in 90 minutes a day, or 7.5 hours a week, in extra productivity.
3: Well-Established Processes
The best way to leverage the most advantage from IT automation is to ensure you generate workflows and processes that are set up in advance. Establishing these workflows will ensure that you make a set of standards everyone on your team can follow without having to do additional work. Once these workflow laws are established, these processes can help to set up stability and efficiency within your operations – and make certain you deliver a consistent experience to your customers, regardless of which tech manage their tickets.
Furthermore, the repeatable processes can help you scale by making it easier to accomplish more in less time. Your team can focus on providing extremely good customer service and doing a great job when they don’t need to waste time thinking about the process itself.
4: Multi-department Visibility
Maintaining separate spreadsheets, accounts, and processes makes it difficult to really see how well your organization is doing. To see how many projects are completed a day or how rapidly projects are delivered, you may need to gather information about each employee’s performance to view the organization as a whole.
Automation tools increase visibility into your business’s operations by centralizing data in a way that makes it easy to figure out holistically how your organization performs, in addition to the performance of each individual team member. You can even isolate the performance of each department.
5: Increased Accountability
With so many different systems in place, it can be difficult to know exactly what is happening at every moment. For instance, if an employee wanted to remove tasks they didn’t want to do, you’d need processes in place to know this went on. What if removing something was an accident? How would you know something was accidentally removed and have the opportunity to get the information back?
Automation reduces manual errors by providing a digital trail for your entire operation in one place. It provides increased accountability for everybody’s works across different systems, so issues like these aren’t a problem.
Automation is an easy way to develop the increased accountability, visibility, and centralized processes required for your organization to grow and serve more clients. When choosing the right automation tools for your business, ensure that whatever solutions you’re evaluating helps in these key areas. Technology that help you control workflows, automate redundant tasks, provide consistent experience to all your customers will help you provide higher levels of service to your customers – and help improve your bottom line.
Have you ever heard about Ethical hacking? Some address them as white hat hackers, others use the term pentesters, and others refer to them as legal hackers. All of the above mean the same. Let’s read some more about Ethical Hacking.
A hacker is one who helps organizations discover security issues with the goal of preventing those security pitfalls from being exploited. They try to identify potential weak systems or servers to interfere or violate their own security systems and suggest ideas to improve safety. These steps are made effective in such technical methods and procedures to test the effectiveness and quality of their own network systems and prevent the attack of intrusions before they happen.
There are different courses for becoming an ethical hacking professional. CEH Certified Ethical Hacker is the qualification obtained by completing the different Ethical Hacking courses.
An Ethical Hacker is much valuable person for a company. He should be best keen and cunning knowledge person for saving his company protocols. Now, these jobs built a team of these experts in a company as a bright career option for crashing testing as “Ethical Hackers”. There is a worldwide demand for information security professionals for multinational companies
If you hold a CEH v9 or CEH v10 certification, you are eligible for joining an ethical hacking job. Nowadays a fresh CEH ethical hacker earns 300000 p.a.
Keeping software and systems updated with the latest patches limits their vulnerability to cyber attacks. Using the security features that come with your apps supplements other security measures you have in place.
“Anytime, anywhere” has become the mantra of today’s enterprise working classes. Employees in remote and home offices and on the road stay beneficial using applications in the cloud, collaboration tools, and personal devices tied into their corporate network.
But as IT expands to reach a far-flung workforce, it is exposed to more risks. Many companies have implemented enhanced security across their networks to help protect data. But even with stepped-up measures, there are some easy ways you and your staff can help safeguard your IT environment. Here are five suggestions.
1.Enforce password rules Strong passwords are one of the first steps of defense against breaches and changing them occasionally may help keep hackers out. But most people will not voluntarily update their passwords, even when prompted. Make regular password updates mandatory and teach them how to create and remember strong passwords.
2. Update regularly
Any connection to the Internet is unsafe, and it’s a key feature hackers try to exploit. Always keep every connection, operating system, and application up to date with patches and enhancements. Implementing software and system security updates promptly limits possible exposure to vulnerabilities.
3. Implement VPNs for all connections
Networks that are protected only by generic security methods are more vulnerable to attack. Implement VPN connections between office area and make their use easy—and mandatory—for mobile workers who may connect through public Wi-Fi services.
4.Retire all unused services When limited-duration products expire, decommission the applications, logins, and user credentials linked with them. In cases when you don’t use all available feature of a UC deployment, such as a video chat function, turn it off to further control unauthorized access to the enterprise.
5.Leverage existing security options Some applications come with their own security features. While it’s still very important to implement additional safeguards, sellers know their own products and typically devote significant resources to deliver a safe area for customers. Find out what security measures are included with your software and use them to the fullest extent in conjunction with other security you having.
We’re entering into the 4th digital marketing framework — the first was in 2000 — and there are things your business can do to prepare for coming disruption.
The previous frameworks includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only concentrates on increasing traffic to websites but has no focus on lead conversion and proper online lead qualification. This recent iteration, though, includes:
More Integrated Global Marketing: Both inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this “warm-calling.” For example, after someone reads a blog on your site, follow it up with an email sharing more meaningful content.
A Cohesive Marketing Technology Stack: Marketing is not about the productive aspect alone anymore. Marketing infrastructure needs to be designed and integrated correctly. One social media tool alone will not save you, nor will one CRM tool be the solution to a challenge anymore. Study your full stack and how it can work together.
Evolving Marketing Roles: Digital change is no longer limited to the CIO. Your CMO now requires it more than ever. The CMO should know more about the possibilities of implementing marketing automation to not only help execute on the marketing playbooks but also to help CIO’s measure a full, end-to-end ROI.
Omnichannel Marketing Strategy: This hold deep analytics and data mining, such as AI and machine learning. Omnichannel marketing brings a diversity in mediums when it comes to broadcasting your brand and value-add. Focusing only on one medium can be limiting, especially if your customers don’t exist on that channel.
A Focus On Account-Based Marketing (B2B): Account-based selling should be an essential part of your digital marketing process even if you are a B2B,SaaS or a modern managed service provider (MSP). This will be the key changer between B2C and B2B organizations in 2017 and beyond.
Understanding What Drives Disruption
While working in a Fortune 100 company for nine years before moving to lead my current team, I became fascinated by buyer behavior. What kinds of digital offerings most deeply engage buyers in their digital lives? I started by looking at some case studies of the products, services and experiences that had been embraced and adopted by buyers during the first two decades of the internet. Over a period of 7 years working on inbound marketing expeditions, what I found was a recurring pattern of three behaviors that drove the acceptance of new digital experiences, which I call the three core actions of a network:
Access
Consumers are trying to interact with digital content and access digital data as quickly and as conveniently as possible. Any offering that increases this access is incredibly compelling. Think of text messaging on old mobile phones, which revolutionized communications with the ability to receive and send messages from anywhere and at anytime.
Engagement
Once consumers can get this content, they want to engage with something that fits their needs and is sensory and reciprocal — from the early publicity of web portals to the spread of online video, to the coming generation virtual realities. Their digital wants are marked by a thirst for content. The old media motto that “content is king” is correct. There is no question that the desire to engage with content is a key of customer behavior.
How are you changing mass online marketing to one-to-one interaction and engagement in your online marketing plans? How do we become a source of valued content for your customer? Always target on the customer care. Be consultative in your conversation. Seek to ask and go broad into a prospect’s business challenge, and be very honest in your marketing expeditions to ensure you are progressively qualifying the prospect.
Customization
Consumers seek to customize their experiences by choosing and altering a wide assortment of information, products and services. In a time period, customers have gone from having a handful of television channel options to a digital world with more than a trillion web pages. They have been trained by their digital networks to expect more options for choice, and they like this. From Pandora’s personalized radio streams to Google’s search bar that anticipates search terms, customers are drawn to increasingly customized experiences.
Summarizing, whether you are a B2B or B2C business, building the buyer’s journey is very critical when building your marketing engine.
Wahy 